Privacy Policy

1. Information We Collect

We may collect the following types of information:

• Personal Information: Name, email address, phone number, mailing address, and date of birth when you create an account, place an order, or sign up for SMS communications.
• Health Information: Lab test results, health questionnaire responses, and supplement preferences used to provide personalized health reports and recommendations.
• Payment Information: Credit card and billing details processed securely through third-party payment processors. We do not store full credit card numbers.
• Usage Data: Browser type, IP address, pages visited, and interaction data collected automatically through cookies and similar technologies.
• SMS Data: Phone number and messaging opt-in/opt-out status when you subscribe to our text messaging service.

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill orders for lab tests and supplements
• Generate personalized health reports and recommendations
• Send order confirmations, shipping updates, and lab result notifications via SMS and email
• Send promotional offers and health tips (with your consent)
• Improve our website, products, and services
• Respond to customer inquiries and provide support
• Comply with legal obligations

3. SMS Communications

When you opt in to receive SMS messages from Paath, we collect and use your phone number solely for the purpose of sending you the text messages you've consented to receive. Your phone number and opt-in data will not be shared with or sold to third parties or affiliates for marketing purposes.

You may opt out at any time by replying STOP to any message. For assistance, reply HELP or email support@paath.us.

4. Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

• Service Providers: Trusted partners who assist with order fulfillment, payment processing, lab analysis, SMS delivery, and email marketing. These providers are bound by confidentiality agreements.
• Lab Partners: CLIA-certified laboratories that process your lab tests. Only the minimum necessary information is shared.
• Legal Compliance: When required by law, court order, or governmental authority.

5. Data Security

We implement industry-standard security measures to protect your personal and health information, including encrypted data transmission (SSL/TLS), secure server environments, and restricted access controls. While we strive to protect your data, no method of electronic storage or transmission is 100% secure.

6. Health Information Protection

We understand the sensitive nature of health-related data. All health information collected through lab tests and health questionnaires is handled with additional safeguards. We limit access to authorized personnel only and do not use health data for advertising purposes.

7. Cookies and Tracking

Our website uses cookies and similar tracking technologies to improve your experience, analyze site traffic, and personalize content. You can manage cookie preferences through your browser settings. Disabling cookies may affect certain features of our website.

8. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate data
• Request deletion of your personal information
• Opt out of marketing communications
• Request a copy of your data in a portable format

To exercise any of these rights, contact us at support@paath.us.

9. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe a child has provided us with personal information, please contact us immediately.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this policy periodically.

12. Contact Us

If you have questions or concerns about this Privacy Policy, contact us at: